If you are running an online business, you should know how to deal with haters. Not everyone is going to be your well-wisher and that shouldn’t hold you back from climbing the ladder. The online world can sometimes be ruthless and people might leave negative reviews and show hate in comments. Your business needs to manage reviews and have a proper PR strategy. Here, we are going to share some tips that will help you fight against the evil side of the online world. Let’s begin!
Distinguish Haters from Critics
The first thing you need to learn is how to differentiate haters from critics. Considering the overwhelming number of comments and opinions you are bombarded with, on a daily basis, it is quite natural to assume that everyone is a hater.
However, there is a difference. For instance, if you are selling a product or service and the majority of comments are related to the quality and pricing, it doesn’t mean that they are hating on you. If the argument follows logic, you shouldn’t have any reason considering them your haters. They are simply pointing out what they think should be corrected or approved for future business.
On the other hand, it is very easy to identify haters. If you see several comments that literally do not follow any logic, it means someone out there does not wish you progress. While focusing on logical criticism can prove beneficial but tantrums should be the least of your worries.
Don’t Take It Personally
There is a reason the online world is buzzing with all sorts of mindsets especially on social media. When people are communicating online, they are reacting to what they are seeing on the screen. Even though you have the opportunity to share a message with millions of customers around the world, but there is a downside to it as well.
Since these messages are conveyed in words and not verbally, you never know what the other person actually meant. This in most cases leads to hatred and illogical criticism. With that said, you shouldn’t take anything as such personally.
People on the other side of the screen may or may not understand the essence of your message. And since they are not communicating with you on a personal basis, they might say anything that pops up in their brain. However, they would not say the same things to a live person. Just because they do not feel the hate does not mean that you should be concerned about it.
Accept The Situation
The sooner you realize that the online world is only going to get rougher, the better you will be able to handle the haters. You need to understand and realize the fact that some people out there simply do not want others to be successful. They will resort to hurtful and personal remarks just to make their point.
In such a case, you should kill trolls with kindness. You cannot win over everyone. If someone out there is simply finding a way to vent their frustration, you shouldn’t pay any attention. Reply with kindness and agree to disagree. This way, they will realize that you aren’t paying them attention either and they will go away to bug someone else.
As a business owner, you have the right to stand up for yourself to make a point but not in the same way as the haters do. You cannot be abusive or personal. You have to keep it professional. Know that while you are replying to a hater, millions of others will be watching your replies too. Therefore, you can’t risk the reputation of your business based on a single comment.
In addition to that, while running an online business you should be aware of the social norms. You simply cannot post everything you have in mind. It will simply open you to additional criticism. Sometimes, you have to think about how your actions can lead to reactions.
Concluding, dealing with haters online is easy if you were to follow the tips above. Just focus on positive criticism and keep it professional. The key lies in attending to what benefits your business and ignoring that incites anger. And keep using a reliable review management software to have a flow of positive feedback.