You know online review management always works through gathering your data from social media and the feedbacks of people so you should be very careful on such platforms. There are always some topics that should be refrained to discuss openly to keep up your market reputation so here are some tips to follow.
Avoiding Controversy On Social Media
- Personal Rants
This is one of the topic that you should extremely avoid to open up on social media. It is because you have to understand the significance of social media which is very high nowadays and each word uttered by you is marked and discussed among people. Even people take screenshots of such posts so if you take down the post later on is not going to help you in anyway as people have proofs what you said openly on social media platforms. So, customer review software works through scanning all such data which means you have to utter each and every word very carefully on social media.
- Political Opinions
There are so many people out there having different set of mind and different perception about every matter going on at the moment. If your business is not related to any political event in anyway so it is better not to share your political opinions openly on social media. People who thing against your opinions will take your posts as hitting their thoughts directly so even if they are your good followers will start having hatred against you. There will be two losses then, you might lose a potential customer and your reputation might get affected overall as well.
- Complicated Issues with Customers
There are often some complicated issues about which customers complains openly on social media. It is better not to resolve the issue openly and instead just tell them that it must be a misunderstanding and we can sort it out in a personal message or call. This is known as handling a complicated situation professionally which counts a lot in online review management tools.
- Religious Discussions
Religion is a very sensitive matter and one should talk about it openly as everyone have different opinions. Even in the same religion, there are people with different opinions so it is better not to discuss such topics openly on social media. This will create controversial impression which might be against your favor and can be taken into consideration on multiple customer review software.
- Incorrect or Wrongly Perceived Information
Some people just post random information without getting to know its authenticity which is going to hurt their market reputation badly. Information might be incorrect or you might have perceived the meaning in a different way, both cases may lead to damaging your business reputation which also counts in online review management tools. So, just be very careful before posting any information on your pages.
- Don’t Try to Gain Attention from Any Tragic Event
There might be some tragic events happen in your surrounding but talking about those events openly on your blogs may become very controversial for you. Your words might show an impression of gaining attention instead of mourning over the sad tragic event. So firstly, it is better not to discuss any such thing on your blogs. Secondly, if you really want to talk about it then be very choosy about the words you are going to utter.
- Posting Too Many Photos and Locations Tagging
Well posting few photos of some successful event or a random busy day might be okay but posting too many photos will just take down your reputation for being a photo freak. Same goes for tagging locations and people you are with as this shows your interest in sharing everything about your personal and professional life is not a big thing for you. Firstly, it could be uncomfortable for few of your colleagues, take their consent before posting their pictures or tagging them at any location. Secondly, keep such posts limited as too much sharing such stuff on social media is counted as negative in customer review software. It is because people who don’t know you personally are definitely not much interested in what you randomly do at your workplace or where you were at for your pre-event meetings. Instead they are much interested in your business related activities so it is better so stay focused on that.